Bachelor of Mass Communication

An excellent choice for students passionate about journalism, media, and public relations. This dynamic mass communication degree explores key areas such as digital media, advertising, and news reporting, equipping students with the skills needed to thrive in the fast-paced world of communication. Graduates can pursue careers as journalists, social media managers, or PR specialists, playing a crucial role in shaping public discourse and media narratives across various platforms.

Many Students choose Mass Communication because:

1. Versatile career paths in journalism, PR, advertising, and digital media.
2. Potential to shape public opinion and influence audiences..

Some students do not choose Mass Communication because:

1. Job instability due to media industry shifts and layoffs.
2. High stress in crisis communication and deadline-driven roles

Lifestyle During Study:

1. Writing articles, producing videos, and managing social media campaigns.
2. Internships at media houses, PR firms, or advertising agencies.

After Graduation:

1. Careers in journalism, broadcasting, corporate communication, or freelancing.
2. Irregular work hours, especially in live media and news industries.

What is Hard: 

Ethical dilemmas and keeping up with media trends.

What is Easy: 

Content creation if you enjoy writing and storytelling

Statistics:

The average salary for a Social Media Manager In KSA is SAR 80,000. source

Fun Fact:

“Mass communication students don’t just deliver news - they make it go viral!”

This Field is for you if you like:

1. Writing and storytelling
2. Journalism and media production
3. Public speaking and presentation skills
4. Digital marketing and social media
5. Photography and video production
6. Researching and investigating topics
7. Persuasion and audience engagement
8. Analyzing media trends
9. Working under deadlines
10. Creativity in content creation

Career Opportunities:

1. Journalist
2. Public Relations Specialist
3. Digital Marketer
4. News Anchor
5. Social Media Manager
6. Content Strategist
7. Advertising Executive
8. Media Research Analyst
9. Podcast Producer
10. Brand Manager

Relevant Certifications to consider:

1. Google Digital Marketing Certification
2. Public Relations Certification (APR)
3. Adobe Creative Suite Certification
4. Content Marketing Certification