A dynamic degree for students interested in the creative and strategic world of advertising and brand communication. This program covers marketing principles, consumer psychology, digital media, copywriting, visual communication, and campaign strategy. Students learn to develop compelling content and concepts that connect brands with audiences across multiple platforms.

Many students choose Advertising because:

1. Combines creativity with business strategy.
2. Opportunities in digital marketing, branding, media, and content creation.
3. Fast-paced, ever-evolving industry with room for innovation.
   

Some students do not choose Advertising because:

1. Highly competitive with pressure to produce standout ideas.
2. Client demands and deadlines can be stressful.
3. Success often depends on trends and public perception.
   

Lifestyle During Study:

1. Group projects, campaign simulations, and creative workshops.
2. Courses in branding, storytelling, digital tools, and audience targeting.
   

After Graduation:

1. Work in advertising agencies, media companies, or corporate marketing departments.
2. Roles range from content creation to campaign planning and media strategy.
   

What is Hard:

Generating fresh creative ideas under tight deadlines and aligning with client expectations.

What is Easy:

Developing concepts and slogans if you’re imaginative and persuasive.

Statistics:

The average salary for a Marketing Analyst In KSA is SAR 108,000/year. source

Fun Fact:

“Great ads don’t just sell products—they become part of pop culture.”

This field is for you if you like:

1. Creativity and storytelling
2. Marketing and branding
3. Visual and written communication
4. Consumer psychology
5. Digital and social media platforms
6. Designing ads and campaigns
7. Strategic thinking
8. Public relations and persuasion
9. Teamwork and client collaboration
10. Fast-paced, trend-driven environments
    

Career Opportunities:

1. Advertising Copywriter
2. Art Director
3. Media Planner
4. Brand Strategist
5. Digital Marketer
6. Social Media Manager
7. Creative Director
8. Marketing Analyst
9. Content Creator
10. Public Relations Officer
    

Relevant Certifications to consider:

1. Google Ads Certification
2. Facebook Blueprint Certification
3. Digital Marketing Certification (HubSpot, Coursera, etc.)
4. Adobe Creative Suite Certification