It focuses on developing practical communication skills for real-world settings, including media, public relations, corporate communication, and digital content creation. Students explore areas such as interpersonal communication, writing for media, public speaking, and digital media production. It equips graduates to communicate effectively across industries, from marketing and journalism to business and public service.

Many students choose Diploma in Applied Communication because:

• Develops essential communication skills applicable in every career.
• Offers pathways into media, advertising, public relations, and corporate roles.
• Combines creativity with real-world communication tools.
  

Some students do not choose Diploma in Applied Communication because:

• Involves regular presentations, writing, and public speaking.
• Career paths may require strong networking and portfolio development.
  

Lifestyle During Study:

• Engaging classroom discussions, campaigns, and media production assignments.
• Projects in writing, content creation, brand messaging, and digital storytelling.
• Exposure to public speaking, press release writing, and social media strategies.
  

After Graduation:

• Work in media agencies, corporate communications, customer engagement, or digital platforms.
• Freelance opportunities in content writing, copywriting, and digital PR.
• Pathway to further studies in communication, journalism, or marketing.
  

What is Hard:

• Crafting persuasive messages for different audiences and platforms.
  

What is Easy:

• Engaging in discussions and media writing if you're expressive and confident.
  

Fun Fact:

“Great communication can win elections, launch global brands — or just get you your dream job.”

This is for you if you like:

• Writing and storytelling
• Public speaking and media production
• Social media and content creation
• Understanding how people think and react
• Planning campaigns and events
• Branding and persuasion
  

Career Opportunities:

• Communications Executive
• Public Relations Assistant
• Content Writer
• Social Media Coordinator
• Copywriter
• Broadcast or Media Assistant
• Marketing Communications Officer
  

Relevant Certifications to Consider:

• Google Digital Marketing Certification
• Content Marketing Certification (HubSpot)
• Public Speaking and Presentation Courses
• Adobe Creative Cloud (Premiere Pro, Photoshop, etc.)